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Category:
Market Research
The Complete Guide to Working with a Consumer Product Design Firm
September 15, 2025
Every great product starts as a spark, an idea sketched on a napkin, a frustration turned into a “what if,”…
The Importance of User Research in Product Design
August 6, 2025
Imagine this: a startup pours thousands of hours and dollars into building a sleek, feature-packed product. They launch it, expecting…
Understanding Market Segmentation: A Key to Successful Marketing
March 18, 2024
What is Market Segmentation? Ever encountered the concept “one-size-fits-all”? Well, when it comes to marketing, it’s quite the opposite. Market…
Social Media: A Powerful Tool for Marketing Research and Development
January 23, 2023
No matter the product or service your business offers, it’s highly likely the vast majority of your target audience and…
What Is Market Segmentation?
July 27, 2022
In its basic form, market segmentation is dividing your target audience into smaller, more refined groups. The aim of this…
Crowdfunding: Todays’ Changing Investment Landscape
February 7, 2022
Over the last decade, start-ups have successfully used crowdfunding platforms to generate billions of dollars of early-stage financing. These businesses…
Market Research for Aspiring Inventors
April 18, 2021
Here at Shark Design, we always tell aspiring inventors that there are three critical questions they should ask themselves when…
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