Invention Licensing Program
“Gain knowledge on key components to licensing and royalties for your invention with Shark Design”
With the pace of innovation and shorter product life cycles, retailers are in need of new exciting products to sell.
Licensing allows inventors to leverage Shark Design and position their product with big-box retailers such as Walmart or Target.
Lower Cost And Risk
The inventor supplies the intellectual property while Shark Design ramps up manufacturing and sales.
What is licensing?
At its basics, licensing is like leasing out your invention. You retain ownership of your invention’s intellectual property and you grant rights to Shark Design to manufacture, import, advertise and sell your invention within a certain retail channel for a period of time. For those rights, Shark Design (“licensee”) pays a per unit or percent royalty on all successful sales. The benefit to our clients is they don’t need to pay for the production, warehousing, fulfillment, marketing, product liability insurance, etc., making the upfront costs associated with launching the product at a low cost. Also, our clients benefit in selling higher volumes since they leverage Shark Design's existing retail distribution channels.
What are the typical royalty rates?
Royalties can range across various product categories and dependent on the retail price. Royalty fees can range from 3-5% of the wholesale price or a fixed fee for every unit sold.
How far down the line in development do I have to invest initially?
Retailers are not looking for a project, they are looking for a product that is ready to go. Consequently, Shark Designs clients are required to develop the product enough to at prove the concept with a successful online pre-launch campaign, develop some brand awareness with solid initial reviews. Our sales and marketing plans will asset you in achieving those goals.
Trade Shows we attend.
- HKTDC Global Fairs in Hong Kong
- Global Sources Fairs in Hong Kong
- IFA in Berlin, Germany
- Toy Fair in London, UK
- Toy Fair in New York
- Consumer Electronics Show (CES) in Las Vegas
- International Housewares Show in Chicago
- Global Pet Expo in Orlando
- ABC Kids Expo in Las Vegas
- SXSW in Austin
“Oliver’s eye for design and detail is second to none. Shark Design is extremely well positioned due to their extensive experience in not only design but also manufacturing. We visit their facilities both in the USA, Hong Kong and China, an extremely impressive operation.”
“Shark Designs attention to detail and execution is top class managing to execute from design stages to shipping to us within four months.”
“Oliver is one of the most innovative product designers with meticulous precision on making best in class products. His design company and business skills are at an exceptional international level and it’s always a great pleasure to work with him.”