Invention Licensing Program
“Gain knowledge on key components to licensing and royalties for your invention with Shark Design”
With shorter product life cycles and a rapidly innovative market, retailers constantly need new exciting products to sell, we exist to develop your product and place it in their hands.
Licensing allows inventors to leverage Shark Design’s expertise and position their product with big-box retailers, such as Walmart or Target.
Lower Cost and Risk
Inventors provide their intellectual property, and Shark Design delivers an end-to-end product development process, from manufacturing to sales.
What is licensing?
In its most basic form, Licensing is leasing out your invention. You retain ownership of your invention's intellectual property and grant rights to Shark Design to manufacture, import, advertise and sell your product within a particular retail channel for a period of time. Shark Design acts as the 'licensee' and pays either per unit or percent royalty on all successful sales for the rights to your invention.
Product licensing eliminates the need for our clients' to pay for the production, warehousing, fulfillment, marketing, product liability insurance, and other services or facilities but leverage our existing practices instead. This significantly reduces the upfront costs associated with launching the product, and our clients benefit from selling larger volumes through our expertise in this process.
What Are The Typical Royalty Rates?
Royalties can range across various product categories and depend on the retail price, but they range between 3-5% of the wholesale price or a fixed fee for every unit sold.
Where in The Development Cycle Do I Have To Invest Initially?
Retailers are not looking for a project; they're looking for a product that's ready to go. Inventors must develop their product enough to showcase the concept and prove its functionality with a successful online pre-launch campaign while creating brand awareness with solid initial reviews.
Shark Design manages this process for our clients, where our sales and marketing plans help you achieve those goals and position you on the road to success.
Trade Shows we attend:
- HKTDC Global Fairs in Hong Kong
- Global Sources Fairs in Hong Kong
- IFA in Berlin, Germany
- Toy Fair in London, UK
- Toy Fair in New York
- Consumer Electronics Show (CES) in Las Vegas
- International Housewares Show in Chicago
- Global Pet Expo in Orlando
- ABC Kids Expo in Las Vegas
- SXSW in Austin
“Oliver’s eye for design and detail is second to none. Shark Design is extremely well positioned due to their extensive experience in not only design but also manufacturing. We visit their facilities both in the USA, Hong Kong and China, an extremely impressive operation.”
“Shark Designs attention to detail and execution is top class managing to execute from design stages to shipping to us within four months.”
“Oliver is one of the most innovative product designers with meticulous precision on making best in class products. His design company and business skills are at an exceptional international level and it’s always a great pleasure to work with him.”