So, you’ve created your dream eCommerce store. It looks great, and everyone is pleased with the outcome, but it’s generating no traffic – what do you need to do? In this article, you’ll learn how to drive traffic to your eCommerce store by covering a few digital marketing methods and tools.
Driving traffic to your eCommerce website doesn’t need to be long-winded or complicated, but there are some best practices you need to follow to outdo your competition and start getting those sales.
Search Engine Optimization
Like any other website, your eCommerce store needs to be search engine optimized. With most website builders, it’s easy to conquer the technical aspects, such as page loading speeds and mobile-friendliness – so we won’t discuss those.
However, to make the most impact, you need a keyword strategy. Using a tool such as Semrush, you can conduct keyword research to find the queries your target audience is using, then place them strategically in your content.
Our top tip is to use them in titles and headings.
Some people cast social media aside as a pay-to-play arena. However, a well-thought-out and consistent social media strategy can see your posts perform exceptionally organically. Depending on the type of products you offer, social media is a great place to increase brand awareness and drive traffic to your eCommerce website. However, this can be a lengthy process.
PPC Ads & Social Ads
Paid advertising is a rapid way of improving eCommerce website traffic. It empowers you to buy your way to the top of search engine ranking and puts you in front of your target audience on social media.
However – if done incorrectly, it can be incredibly expensive with little reward. Advertising is a quick win if you want to see results quickly and have a budget to spare.
Influencer Marketing & Press Releases
A great way to establish trust in your brand to drive more eCommerce website traffic is to get other people talking about your brand and products.
There are two popular ways you can do this. Firstly, if you have an appropriate amount of marketing budget, you can use influencer marketing. For this to be successful, you need to select influencers who have an engaged target audience who will be interested in your products.
Secondly, you can opt for a press release. Essentially, this is free advertising. If you have exciting news to share, such as a product launch or new website, write a press release and share it with relevant publications and news outlets.
Driving traffic to your eCommerce website requires a mixture of time, effort, patience, and budget. There is a range of tactics you can employ, and it’s important to find the right balance for your brand. However, remember your goal is to drive relevant traffic, and an increase in numbers doesn’t mean an increase in sales.
For assistance in creating eCommerce websites or driving more traffic – reach out to the Shark Design team today.