Sustainable products, eco-friendly practices, and brand missions that focus on reducing carbon footprint are hot topics right now. With news about the climate crisis and protests frequently occurring, it’s hard for even the hardiest climate change skeptics to ignore.
Like any other meaningful message, businesses have used this to their advantage. They know consumer demand for sustainable products has skyrocketed, and if they’re seen as one of the eco-friendly brands, they’re set to profit immensely.
Why Do Consumers Want Sustainable Products?
There are two types of consumers who want sustainable products. Firstly, those actively trying to reduce their impact on the environment by changing their lifestyle, habits, and the products they buy. These are the customers who will dive deep into your mission and assess whether you’re actually fulfilling your promises to deliver sustainable products.
On the flip side, you have those people who are aware of the need to live more sustainably but don’t actively participate. Realistically, they aren’t buying your products because they believe in your vision, stance, and values – they’re purchasing to make themselves feel good.
How Can Your Business & Products Show Your Care About The Environment
Launch eco-friendly and sustainable products
Before a potential customer finds your brand to learn about your goals and mission, they’re looking for a particular product. Initially, they may not be looking for a sustainable or environmentally-friendly version of that product, but it is definitely a USP in many spaces.
To attract these customers, you need to offer sustainable products and clearly label and market them correctly. In a list or on a shelf of hundreds of similar products, your commitment to the environment, sustainable materials, or eco-friendly manufacturing process is what makes you stand out.
Create sustainability focused company targets
Tell customers about your existing efforts and inform them of the sustainability goals you're aiming to achieve and by when. If your HQ is powered by renewable energy, let them know. Are you planting trees to offset your carbon footprint? Shout it from the rooftops. The more people know about your efforts, the more they’ll resonate with your brand and believe in your products.
Support organizations with fundraising
Another way to show your efforts is to support charitable organizations with an environmentally-friendly mission. Either choose a charity you will support for the long term or select multiple to provide funding for.
It’s safe to say sustainable products make your business stand out. It doesn't matter if consumers are committed to reducing their environmental impact or they’re seeking a purchase that makes them feel good about themselves.
In turn, by establishing yourself as a brand that does good for the environment, follows through on its mission, and creates products consumers want to buy, you’re sure to benefit from the increased awareness and knowledge of the climate crisis.