People’s understanding of the term brand varies massively. Often, many think a brand is your name, logo, and other visual elements. However, it’s more than that – it’s every aspect of your business, encompassing how you're viewed publicly and internally. It’s your values, personality, mission, purpose, products, and all the visual elements that come with it.
In this article, we’ll give you the top tips to create a brand and the steps you need to take to design a brand your target audience resonates with.
Let’s get to it.
How To Design a Brand
Understand Your Target Audience & Their Needs
Before deciding what you want, you need to know what your target audience wants. Business owners often make this mistake, citing their personal preference for choices. Then, they end up with a brand that targets a market they weren’t aiming for.
It’s imperative to understand what is important to your target audience, their values, how they communicate, where they hang out, and what’s most important to them.
Pick a Personality
As the saying goes, you can’t please everyone all of the time. The same can be said for your brand personality. Often, casting a wide net and attempting to target a too-large audience is more detrimental than being specific.
Be sure to choose something you and your team can embody. A personality and values that truly represent who you are and what you offer will attract your target audience who feel the same.
Choose a Color Palette
Color says a lot about a brand and plays a hugely important role in showing your brand personality and attracting the type of customer you want.
In an ever-competitive world, where very few products are unique, your brand is what makes you different. Avoid using colors that are synonymous with any of your competitors. If you do, you run the risk of confusing your audience.
Design Your Logo
When you opened this article, you probably thought this would be step one. Now you’ve done all your research – it’s time to start creating your visuals. The logo is the face of your company and is one of the most important steps when designing a brand.
As your logo is going to be used in a range of places, you should be sure to design something scalable and easily identifiable in all sizes.
Apply Your Brand Consistently Across Your Business
Whether you’re a new company or are rebranding – you have to be consistent. Everything from visuals, mission, messaging, and personality needs to represent your business consistently.
Identifying colors, fonts, tone of voice, and all brand guidelines will help you do this. Your audience should be easily able to identify your brand at all times – consistency is the key to that.
Although graphic elements play a hugely important role in branding, there is much more to it than that. Designing a brand that works relies on research-driven decisions and a unique approach compared with your competitors.
For assistance with creating a winning brand, reach out to our experts today.