If you aren’t already familiar, UX stands for user experience. This area of design focuses on creating a planned journey that users will take through your website. The purpose of UX website design is to make a user's experience as seamless, fluid, and easy as possible. Important elements to consider are usability, design, navigation, and impression.
Impactful website UX design has the power to transform your website from an astronomical bounce rate to a conversion generating machine. Let’s take a look at just a few of the benefits and ways you can introduce them to your website.
Refined User Journey
Making it easy for users to navigate your website is a critical element that should not be forgotten. To take this a step further, mapping out your desired user journey is the best way to achieve your desired outcome. For example, what is the most crucial information a potential customer needs to know before making a purchase, and how can you give that to them in the most efficient way?
Ideally, the fewer clicks a user needs to make, the better. Your website user experience will be much improved by making navigation easier and not hiding important high-level pages behind multiple clicks.
Easy To Find Products & Make Purchases
Make making a purchase incredibly easy. It is worthless to improve every other element of your website UX design if you haven’t optimized your product pages and purchasing process. As a user, there’s nothing more frustrating than taking the time to find the products or services you need, only to be greeted by a clunky, slow, confusing, and time-consuming purchasing process.
Search functionalities and filtering systems are great methods to help users find exactly what they need. Additionally, once they’ve landed on a product page, clear pricing, CTA’s, and purchase guidance will improve conversions greatly.
Nowadays, search engines are incredibly intuitive. Algorithm updates have driven them to be more focused on UX rather than catering to the need of bots. The most important elements are page loading speeds and mobile responsiveness.
Society is impatient. People want things instantly and aren’t prepared to wait. Taking the time to optimize your page loading speeds by reducing image sizes and cutting down on unnecessary code will not only improve your SERP rankings but also encourages users to stay on your website rather than bouncing.
Additionally, over 50% of website traffic is now conducted on mobile devices. You should ensure your UX is completely mobile-optimized, giving users on mobile a seamless journey through your website without any left to right scrolling, tiny text, or clickable elements too close together.
Overall, user experience website design brings multiple benefits. You’ll drive more traffic to your website thanks to improved SEO, reduced bounce rate, and increased conversions. Are you interested in learning more about UX design or discovering how you can implement it? The Shark Design team can help.